![]() I call this the filtered feed problem.įacebook decided that the best way to entertain and inform users was not to show them a reverse chronological list of everything posted by everyone they follow. This puts Facebook in the very tough position of choosing what content gets shown and what doesn’t. Facebook’s ability to earn money showing ads and pursue its mission to connect the world hinges on people coming back because they see interesting content there and don’t get bored. As people Like more Pages, the organic reach of each drops.īut all Pages and people are not treated equally because Facebook’s goal is to show people the most engaging posts out of all the ones they could see each day. The roughly 50% decline in reach over the past year matches the 50% increase in Page Likes per typical Facebook user over the same time period. A study from News Feed optimization service EdgeRank Checker of 50,000 posts by 1,000 Pages shows organic reach per fan (median) has steadily declined: If every friend and Page were treated equally, it’s natural and in fact unavoidable that organic reach - the percentage of their friends or fans that see their feed posts - will decrease over time. Yet there are a finite number of hours in the day, and people probably only read a few dozen to a few hundreds posts. Facebook says that an average user might have 1500 posts eligible to appear in their feed each day, but if someone has lots of friends and Likes lots of Pages, that number could balloon to 15,000. ![]() Over time, people add more friends and Like more Pages, yet they can’t keep increasing the amount of time they read News Feed. It doesn’t recognize that every additional post you see from one Page is one less you see from a friend or other Page you care about. However, this perspective looks at each Page’s reach in a vacuum, when in fact they’re part of an entire ecosystem of Pages and people competing for attention in the zero-sum game that is the News Feed. When that doesn’t happen, Pages feel robbed. They built businesses around the reach they got on Facebook, devoting resources to fill Facebook with content that pulls in the attention it monetizes. And they feel that if someone explicitly said they wanted to hear from their Page, they should see the Page’s posts. They paid Facebook for ads to get people to Like their Page, because Facebook told them it was a good long-term investment. They worked hard to entice people to Like their Page. It’s sensible to sympathize with Eat24, actor Rainn Wilson, and the chorus of brands, local merchants, and public figures angry about the drop in reach. The result is widely shared criticism like Eat24’s breakup letter to the social network that saw the company delete its 70,000-Like Facebook Page in protest of fewer and fewer of its fans seeing its posts. And so far, Facebook has done a terrible job of communicating how and why it filters the News Feed. The surplus of content and lack of space forces Facebook into the role of the ‘bad guy’ for filtering the feed in an attempt to show the most relevant posts (plus some ads). The total number of Pages Liked by the typical Facebook user grew more than 50% last year - a new stat that came from a 45-minute interview with Facebook’s head of News Feed. There simply isn’t room for everything, and the competition for feed space is intensifying. But people only read a limited amount of News Feed per day. So let yourself be inspired by our collection of 30 funny Facebook photo album titles that will definitely catch the attention of you friends, and maybe even make them hesitate slightly to click.Every Page on Facebook wants everything they post shown to everyone. We know it’s a pain to come up with original and clever titles for your Facebook photo albums, especially if they contain yet another set of random pictures.
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